Eating Ice Cream, Saving Lives

Summer is upon us and sun and sea lovers are flocking to many a British beach for a paddle, surf and swim. Safety in the water is important all year long but with the influx of bodies bustling to beaches the RNLI's awareness campaign become all the more pertinent.

This summer the RNLI are promoting their Respect the Water message with a sweet treat to drum up a crowd. Throughout the summer the RNLI will be hosting city based hubs to hand out ice cream and promote their live saving message. We've partnered with them to bring this limited edition Very Vanilla tub; creamy as ever with an educational twist.

Follow us on Twitter, Instagram and Facebook for dates when the RNLI will be in your local city so you can swing by for a free tub and learn more about how to stay safe at sea this summer.

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